Privacy Policy
Bounceback LLC

Effective Date: February 7, 2022

Bounceback LLC, a Tennessee limited liability company having a principal office of 9005
Overlook Boulevard, Suite 123, Brentwood, Tennessee 37027-5269, U.S.A. (“Bounceback,”
“We,” “Us,” or “Our”), is committed to ensuring the privacy and security of you (“User,” “You,”
or “Your”), and Your use of, access to, or visitation of Bounceback’s website (the “Website”),
available at https://www.mybounceback.com, including any and all content, functionality, and
services offered on or through the website, and the web-based application (the “Platform”)
made accessible on the Website, available at https://platform.mybounceback.com.
Bounceback and User may be referred to in the singular as a “Party” and collectively as the
“Parties.”

Bounceback is committed to safeguarding the privacy of the User and its data, information,
and other personally identifying information through Our compliance with this policy (the
“Privacy Policy”). This Privacy Policy, available at https://www.mybounceback.com/privacy,
informs the User of the types of information We may collect from You or that You may provide
when You use, access, or visit the Website or the Platform. Moreover, This Privacy Policy
details Our practices for collecting, using, maintaining, retaining, protecting, and disclosing
Your data and information, including Your Personal Data (as defined herein).

Please read this Privacy Policy carefully, thoroughly, and completely to understand Our
policies and practices regarding Your data, information, and other personally identifying
information, and how We collect, use, maintain, protect, and disclose the foregoing. If You do
not agree with the terms of the Privacy Policy, You may elect to not use, visit, or access Our
Website or the Platform. By accessing, visiting, or using Our Website or the Platform, You
agree to the terms of this Privacy Policy in its entirety.

This Privacy Policy may change from time to time (“Changes”). Your continued use of or
access to this Website or the Platform after Bounceback makes Changes is deemed to be an
acceptance of those changes; therefore, please routinely monitor this Privacy Policy for any
updates, revisions, modifications, or amendments. We will notify the User of any Changes by
providing access to the new Privacy Policy on the Website or the Platform. Bounceback may
notify the User via email or by a prominent notice on Our Website, prior to or
contemporaneous with the Changes becoming effective, and Bounceback will update the date
at the top of this Privacy Policy (the “Effective Date”). If Our practices change regarding
previously collected Personal Data (as defined herein) in a way that would be materially less
restrictive than those policies in effect at the time We collected the information, Bounceback
will make reasonable efforts to provide notice and to obtain consent to any such uses as may
be required by law.

I. Definitions.

A. Affiliate. “Affiliate” means any Person (as defined herein), other than the Parties, that,
directly or indirectly, controls, is controlled by, or is under common control with a Party.


B. Cookies. “Cookie” means a message, or segment of data, containing information about a
User, sent by a web server to a browser and sent back to the server each time the browser
requests a web page. This message, or segment of data, is stored on the User’s Device (as
defined herein).


C. Data Controller. “Data Controller” means the natural or legal person, alone or jointly with
others, who determines the purposes and means of the processing of Personal Data (as
defined herein). For the purpose of this Privacy Policy, Bounceback is the Data Controller
of Your information and data, including the Personal Data (as defined herein).


D. Data Processor. “Data Processor” means any natural or legal Person, public authority,
agency, or other body which processes Your information and data, including Personal Data
(as defined herein) on behalf of the Data Controller.


E. Data Subject. “Data Subject” means any identified or identifiable natural or legal Person
who is using or accessing the Website or the Platform. For the purpose of this Privacy
Policy, the Data Subject is the User.


F. Device. “Device” means any unit of physical hardware or equipment that provides one or
more computing functions within a computer system including, but not limited to, desktop
computers, laptop (or otherwise portable) computers, mobile/cellular phones, tablets, and
other computers capable of using or accessing the Website or the Platform.


G. Person. “Person” means any individual, corporation, partnership, joint venture, limited
lability company, governmental authority, unincorporated organization, trust, association, or
other entity.


H. Personal Data. “Personal Data” means any information that can be used to distinguish or
trace an individual User’s identity, either alone or when combined with other personal or
identifying information, that is linked or linkable to a specific individual.


I. Processing. “Processing” means any operation or set of operations which is performed on
data or on sets of data, whether or not by automated means, such as collection, recording,
organization, structuring, storage, adaptation or alteration, retrieval, consultation, use,
disclosure by transmission, dissemination or otherwise making available, alignment or
combination, restriction, erasure, or destruction.


J. Usage Data. “Usage Data” means certain data that is generated by use of Our Website or
Platform, either by an individual User or from general use of the system underlying the
Website or Platform.


K. Web Log. “Web Log” means a file automatically created and maintained by a web server,
containing information on who or what visits, accesses, or uses the Website, the point of 
origination for those visiting, accessing, or using the Website, and the activities and
behavior of those visiting, accessing, or using the Website.

II. Opt-Out Policy


A. Opt-Out. From time to time, User acknowledges that User may receive newsletters,
updates, marketing or promotional materials, and other communications, which
Bounceback, in its sole and absolute discretion, deems would be of interest to the User.
User may expressly opt out of receiving any, or all, of these communications from
Bounceback by accessing a web-link to unsubscribe, or alternatively, notifying Bounceback
in accordance with the section titled “Comments, Concerns, and Complaints.” You may be
able to opt out of receiving personalized advertisements from advertisers and/or advertising
networks who are members or subscribers of the following: (i) the Network Advertising
Initiative (NAI), (ii) the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for
Online Behavioral Advertising, and (iii) European Interactive Digital Advertising Alliance
(EDAA). To learn more about your choices for opting out of personalized advertising,
please visit:


i. Network Advertising Initiative (NAI) – United States
a. Browser Opt-Out: http://www.networkadvertising.org/choices
ii. Digital Advertising Alliance (DAA) – United States
a. Browser Opt-Out: http://www.aboutads.info/choices
b. Mobile Application-Based Opt-Out: https://youradchoices.com/appchoices
iii. European Interactive Digital Advertising Alliance (EDAA) – Europe
a. Browser Opt-Out: http://youronlinechoices.eu


III. Minimum Age; Children’s Privacy


A. Children’s Online Privacy Protection. The Website and Platform are not directed to Users
under the age of thirteen (13). Bounceback does not intend to collect, nor does it knowingly
collect, Personal Data from anyone under the age of thirteen (13). No User under the age
of thirteen (13) may provide any Personal Data to Bounceback or on the Platform or the
Website.


B. Notification. If We learn (or are informed) We have collected or received Personal Data
from any User under thirteen (13) years of age, without verification or parental consent, We
will delete the Personal Data. If You have knowledge or awareness, or alternatively suspect
or believe, that Bounceback might have any information, including Personal Data, about
any User under the age of thirteen (13), please reference the section titled “Comments,
Concerns, and Complaints,” for the purpose of informing Bounceback regarding
Bounceback’s collection or receipt of Personal Data from any individual under the age of
thirteen (13).

IV. Processing of Information & Data

A. Collection on Platform. In order to register for an account with Bounceback to use and
access the Platform, or to otherwise facilitate the User’s ongoing use of and access of the
Platform, the User will required to provide information and data, including Personal Data.
Specifically, Bounceback may collect, on the Platform, the following items of information:
i. Personal Data, including (but not limited to):


a. name (first and last);
b. email address;
c. unique identifying information, such as login credentials; and
d. organization, educational institution or district with which the User is employed or
affiliated.


ii. Usage Data


B. Collection on Website. Generally, We do not collect information and data about Users of
the Website. Bounceback, however, may collect the following information and data about
Users:


i. Personal Data that the User voluntarily provides on the Website (e.g., “Contact Us”
page) including, but not limited to:


a. name (first and last);
b. email address;
c. title;
d. organization, educational institution or district with which the User is employed or
affiliated; and
e. state.


ii. Other User information, such as a User’s:


a. requests for material, information, or services; and
b. reports of problems, issues, or errors with the Website.


iii. Cookies;

iv. Usage Data;


v. Web Logs, consisting of the following:


a. the Internet domain from which You access the Website;
b. Your Internet Protocol (IP) address;
c. Your Internet Service Provider (ISP) utilized to use and access the Website;
d. the type of web browser and operating system employed by User;
e. the date and time User accessed, used, or visited the Website, including the
average time expended by the User; and
f. the webpages accessed, used, or visited on the Website.

 

C. Automatic Collection. As You navigate through and interact with Our Website or the
Platform, We may use automatic data collection technologies, such as Cookies, to collect
certain information about Your equipment, browsing actions, and patterns, including:


i. details of Your visits to Our Website or Platform, including traffic data, location data,
logs, and other communication data, as well as the contents and resources that You
access and use on the Website or Platform;


ii. information about Your Device and internet connection, including Your IP address,
Internet service provider (ISP), operating system, and browser type; and


iii. location information, such as the User’s approximate or actual geographical
location.


D. Retention. Bounceback will retain Your information, including Personal Data, only for as
long as User uses or accesses the Website or Platform and as necessary for the purposes
set out in this Privacy Policy. In addition, We will retain Your information, including Personal
Data, to the extent necessary to comply with Our legal obligations, to resolve disputes, and
to enforce Our legal agreements and policies.


E. Use. Generally, We do not use or exploit information and data, including Personal Data, of
Users to this Website or Platform. We use Your information and data, including Your
Personal Data and Usage Data:


i. to present the Website and the Platform and its contents, resources, and services to
You;


ii. to maintain the Website and Platform, and to improve the navigation, functionality, and
operability of the Website and the Platform;

iii. to contact You with newsletters or promotional, advertising, or marketing
materials;


iv. to contact You regarding Changes to the Privacy Policy;


v. to provide You with information, contents, resources, products, and services that
You may request from Bounceback;


vi. to deliver support to the User in connection with the Website and the Platform;


vii. if applicable, to carry out Our obligations and enforce Our rights arising from any
contracts entered into between You and Bounceback;


viii. to monitor, observe, or examine the use of or access to the Website and the
Platform;


ix. to detect, prevent, and address technical, technological, or service errors and
issues;


x. to enable You to engage in, participate in, utilize, or activate the interactive
features on the Website and the Platform; and/or


xi. in any other method or fashion as We may so specify upon Your provision of said
information, including Your Personal Data.

F. Transfer. Your information, including Personal Data, is transferred to and maintained on
Devices or servers located within the United States. Your information, including Personal
Data, may be transferred to, and maintained on, Devices located outside of Your state,
province, country, or other governmental jurisdiction where the data protection laws may
differ from those of Your jurisdiction. Your consent to this Privacy Policy, followed by Your
submission of such information, including Personal Data, represents Your agreement to
that transfer. Bounceback shall take reasonable measures to ensure that Your data is
treated securely and in accordance with this Privacy Policy, and that no transfer of Your
Personal Data to a third-party organization or a country shall occur, unless there are
adequate controls in place regarding the privacy of Your information, including Personal
Data, and the information security protocol. If You are located outside of the United States,
please be advised that any information, including Personal Data, You provide to us will be
transferred to and within the United States. By using, accessing, or visiting Our Platform,
You consent to this transfer.

G. Disclosure. Generally, We do not disclose, release, sell, or trade information and data,
including Personal Data, of Users to third-party Persons. And, we generally do not share
information and data, including Your Personal Data, with third-party advertisers unless You
give Bounceback specific permission. With the foregoing in consideration, We may disclose
your information and data, including Your Personal Data:

i. to Our subsidiaries, affiliates, successors, and assignees;


ii. to contractors, Service Providers (as defined herein), external vendors, and other third-
party Persons We engage to support Our business model and Platform, and who are
bound by contractual obligations to keep Your information, including Personal Data,
confidential and proprietary, and to use Your information, including Personal Data, only
for the purposes and grounds upon which We disclose;


iii. to a buyer or any successor in interest in the event of a merger, divestiture,
restructuring, reorganization, dissolution, or other sale or transfer of some or all of
Bounceback’s assets, whether as a going concern or as part of bankruptcy, liquidation,
or similar proceeding, in which information and data, including Personal Data, held by
Bounceback about Our Users is among the assets transferred;


iv. to fulfill the purpose for which You provide such information;


v. to comply with any court order, law, or legal process, including to respond to any
government or regulatory request;


vi. where, in Bounceback’s sole and absolute discretion, such disclosure is
necessary or appropriate to protect the rights, property, or safety of Bounceback,
Users, any third parties with which We contract or engage, or others, including the
exchange of information with other entities for the purposes of fraud protection and
credit-risk reduction;


vii. to protect and maintain the security, operability, viability, functionality, and
reliability of the Website and the Platform;


viii. to prevent or investigate potential, threatened, imminent, or actual wrongdoing in
connection with the Platform; and


ix. for all other grounds, contingent upon Your consent.


H. Facilitation. We may employ third-party entities, individuals, contractors, and/or
subcontractors (“Service Providers”) to facilitate the Website or the Platform, provide the
Website or the Platform on Our behalf, perform Website- or Platform-related services, or
assist Bounceback in analyzing how Our Website and Platform and its content, resources,
and services are used or accessed. These Service Providers may use, access, or disclose
Your information, including Personal Data, for the purpose of performing facilitative
services. Bounceback utilizes the following Service Providers:


i. Google Analytics, for the purpose of measuring data and information related to traffic,
behavior, and conversion, and whose privacy policy is available at
https://policies.google.com/privacy and whose information, contents, and materials on 
cookie usage and other tracking technologies is available at
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage.


I. Aggregation and Anonymization. “Aggregation” of data and information is generally defined
as any process in which information and data is gathered and expressed in summary form.
“Anonymization” is defined as the process of removing personally identifiable information
(e.g., Personal Data) from data sets, so that the corresponding individuals remain
anonymous from identification. Bounceback, in its sole and absolute discretion and without
notice, may aggregate and anonymize Personal Data so that the end-product does not
personally identify You or any other User of the Platform.


J. Monitoring. To ensure the privacy and security of this Users of the Website and the
Platform (as well as third-party Persons), Bounceback may monitor Your use of or access
to the Website or the Platform. We monitor the use of or access to the Website or Platform
for the following reasons:


i. to identify fraudulent activities and transactions;


ii. to prevent or investigate the potential, threatened, imminent, or actual harm or abuse to
Users or third-party Persons, as well as to prevent the potential, threatened, imminent,
or actual misuse or exploitation of the Website or the Platform;

 

iii. to ensure compliance with and enforce this Privacy Policy;
 

iv. to investigate potential, threatened, imminent, or actual violations of this Privacy
Policy; and

 

v. to protect the rights and property of Users, Bounceback, and its Service
Providers, contractors, subcontractors, vendors, partners, clients, customers, and other
third-party Persons.

V. Access, Correction, Cancellation, and Deletion


A. Requests. Requests to access, correct, or delete personal information and data, including
Your Personal Data, must be submitted through reference to the section titled “Comments,
Concerns, and Complaints.” Please note that We may not be able to delete, correct, or
revise Your information and data, including Your Personal Data, where Bounceback is
legally required to retain and maintain such information and data.

VI. Information Security


A. Protective Measures. We have implemented physical, administrative, and technical
measures designed to secure and protect Your information and data, including Personal
Data, from accidental loss and from unauthorized access, use, alteration, and disclosure.

 

B. User Responsibility. The safety and security of Your information, including Your Personal
Data, also depends on You. You are responsible for maintaining confidentiality as to those
credentials necessary to access the Platform. We ask that You not share Your credentials
with any third-party Person.

 

C. Internet Transmission. Unfortunately, the transmission of information via the Internet is not
completely secure. Although We exercise best efforts to protect Your personal information,
We cannot guarantee the security of Your information and data, including Your Personal
Data, transmitted to or from the Website or the Platform. Any transmission of information
and data, including Your Personal Data, is at Your own risk. Please exercise caution in
submitting Your information and data, including Your Personal Data, especially if You are
accessing the Website or the Platform using a Wi-Fi hotspot or public network. If You have
reason to believe that Your use of or access to the Website or the Platform is no longer
secure or protected, please immediately notify Bounceback of the issue in accordance with
the section titled “Comments, Concerns, and Complaints.”

 

D. Limitation of Liability. EXCEPT AS OTHERWISE PROVIDED FOR IN THIS PRIVACY
POLICY, BOUNCEBACK EXPRESSLY DISCLAIMS ANY REPRESENTATION OR
WARRANTY, WHETHER EXPRESS OR IMPLIED, WITH RESPECT TO ENSURING,
GUARANTEEING, OR OTHERWISE OFFERING ANY DEFINITIVE REPRESENTATION
OR WARRANTY OF SECURITY IN CONNECTION WITH YOUR INFORMATION AND
DATA, INCLUDING YOUR PERSONAL DATA, OR USAGE INFORMATION, AND
FURTHER DISCLAIMS ANY LIABILITY THAT MAY ARISE, SHOULD ANY OTHER
THIRD-PARTY PERSONS OBTAIN THE INFORMATION YOU SUBMIT TO THE
WEBSITE OR THE PLATFORM.

VII. Third Parties and Third-Party Sites and Resources


A. Third-Party Sites and Resources. Our Website and the Platform, and its contents,
resources, and services, may contain links to, or connections with, third-party sites and
resources (“Third-Party Sites and Resources”) that are not operated, directly or indirectly,
by Bounceback. If You use or select any of the Third-Party Sites and Resources, You will
be directed to the third party’s site. User acknowledges and agrees that Bounceback has
no control over and assumes no responsibility for the content, privacy policies, or practices
of any Third-Party Sites and Resources.

 

B. Other Privacy Policies. To the extent that You submit, present, or offer any information or
data, including Your Personal Data, to any third-party Person, such third-party Person’s
collection, use, and disclosure of such information may be governed by its privacy policy,
and not by Our Privacy Policy.

 

C. Limitation of Liability. WE ARE NOT RESPONSIBLE FOR THE INFORMATION
COLLECTION, USAGE, DISCLOSURE, OR OTHER PRIVACY PRACTICES OF ANY
THIRD-PARTY PERSONS OR THIRD-PARTY SITES AND RESOURCES, INCLUDING
OUR THIRD-PARTY SERVICE PROVIDERS, ANY THIRD-PARTY SOCIAL MEDIA
PLATFORM (E.G., FACEBOOK, INC.), ANY THIRD-PARTY PERSON MAKING

AVAILABLE THE DEVICES OR OPERATING SYSTEMS FOR WHICH CERTAIN
WEBSITE RESOURCES, CONTENT, OR SERVICES ARE AVAILABLE (E.G., GOOGLE,
INC.), AND ANY THIRD-PARTY PERSON OPERATING ANY SITE TO OR ON WHICH
THE PLATFORM OR THE WEBSITE CONTAINS A LINK. THE INCLUSION OF A LINK
ON THE WEBSITE OR THE PLATFORM DOES NOT IMPLY, DIRECTLY OR
INDIRECTLY, ANY ENDORSEMENT OR SPONSORSHIP OF, OR RELATIONSHIP TO,
THE LINKED SITE BY BOUNCEBACK OR BY OUR AFFILIATES, SUCCESSORS, AND
ASSIGNEES.

VIII. Rights under the California Consumer Privacy Act (CCPA)


A. Applicability of CCPA. To the extent Bounceback performs, operates, or executes business
in the State of California, and meets any of the following three (3) criteria, Bounceback is
subject to the obligations and mandates of the CCPA:

 

i. Bounceback has gross annual revenues in excess of $25 million;
 

ii. Bounceback, on an annual basis, buys, receives, or sells the personal information,
including Personal Data, of at least 50,000 California consumers, households, or
devices; or

 

iii. Bounceback derives at least fifty percent (50%) of its annual revenue from the
sale of California consumers’ personal information, including the Personal Data.

 

B. Rights under the CCPA. To the extent Bounceback is subject to the obligations and
mandates of the CCPA, Bounceback shall afford a California-resident User at least the
following rights:


i. the right to know what personal information, including Personal Data, is collected,
used, shared, or sold both as to the categories and specific pieces of personal
information;

 

ii. the right to delete personal information, including Personal Data, held by Bounceback
and, by extension, the Service Providers of Bounceback;

 

iii. the right to opt-out of the sale of personal information, including Personal Data;
Users may direct Bounceback to cease, terminate, and stop the sale of Users’ personal
information, including the Personal Data;

 

iv. the right to non-discrimination in terms of price, service, access, use, or
consumption of Bounceback’s resources, including the Website and Platform, when the
User exercises a privacy right available under the CCPA; and


v. all other obligations and mandates available under the CCPA, available at Cal.
Civ. Code § 1798.100 et seq, effective as of January 1, 2020.

 

C. Exercising Your Rights under the CCPA. You may exercise any of the foregoing rights by
contacting us in accordance with the section titled “Comments, Concerns, and complaints.”
Please be advised that Bounceback may request You to verify Your identity prior to
responding or to fulfilling Your requests.

 

D. Sale of Your Information. To the extent Bounceback is governed by the CCPA,
Bounceback shall provide the User with a clear and conspicuous link, titled “Do Not Sell My
Personal Information,” wherein such link will direct the User to opt out of the “sale” (as that
term is defined in the CCPA) of the User’s Personal Data. Please be advised that while we
may not sell your information and data, including Personal Data, our Service Providers or
other third-party Persons with whom we contract may do so. Please consult the privacy
policies of the Service Providers or third-party Persons.

IX. Rights under the General Data Protection Regulation (GDPR)

A. Applicability of the GDPR. To the extent Bounceback, as a Data Controller, processes
personal information, including Personal Data, of an EU-resident User, and meets any of
the following three (3) criteria, Bounceback is subject to the mandates of the GDPR:

 

i. Bounceback has an establishment in the European Union (EU); or
 

ii. Bounceback is not established in the EU, but either:
a. Offers goods or services to Users who are EU residents; or
b. Monitors the behavior of Users who are EU residents.

 

B. Rights under the GDPR. To the extent Bounceback is subject to the obligations and
mandates of the GDPR, Bounceback shall afford the EU-resident User the following rights,
all of which are defined and elaborated upon in Articles 12 to 23 of Chapter 3 of Regulation
(EU) 2016/679 (General Data Protection Regulation):

 

i. the right to be informed of the Processing of Your information, including Personal Data;
 

ii. the right of access Your information, including Personal Data;
 

iii. the right to rectification or cancellation of the Processing of Your information,
including Personal Data;

 

iv. the right to erasure or deletion (the “right to be forgotten”) of Your information,
including Personal Data;

 

v. the right to restrict Processing of Your information, including Personal Data;
 

vi. the right to portability of Your personal information, including Personal Data;

 

vii. the right to object to Processing of Your personal information, including Personal
Data; and

 

viii. rights in relation to automated decision-making and profiling.

 

C. Exercising Your Rights under the GDPR. You may exercise any of the foregoing rights by
contacting us in accordance with the section titled “Comments, Concerns, and complaints.”
Please be advised that Bounceback may request You to verify Your identity prior to
responding or to fulfilling Your requests. Moreover, you have the right to complain to a Data
Protection Authority (DPA) about Our data processing practices with respect to your
information and data, including the Personal Data. If you are in the European Economic
Area (EAA), please contact your local DPA in the EEA.

X. General Provisions


A. California Privacy Rights. Under California Civil Code Section 1798.83, Users of the
Platform that are California residents may request certain information, including Personal
Data, regarding Our disclosure of Personal Data to third-party individuals or entities for
direct marketing or promotional purposes. To make such a request, please contact
Bounceback in accordance with the section titled “Comments, Concerns, and Complaints.”

 

B. Terms of Use. Conditioned upon the use of and access to the Platform and its contents,
services, and resources, Bounceback mandates User to accept and agree to be bound by
Bounceback’s policy on its terms and conditions of use (“Terms of Use”), which is
incorporated herein by reference at https://www.mybounceback.com/terms.

 

C. Do-Not-Track Technology. The Website will continue to operate as described in this
Privacy Policy, whether or not a “Do Not Track” signal or similar mechanism is received
from Your web browser. We do not support Do Not Track (“DNT”) technology. You can
enable or disable DNT by adjusting, altering, or changing the settings on the web browsers
of Your preference.

 

D. Comments, Concerns, and Complaints. All feedback, comments, request for technical
support, and other communications relating to the Website or the Platform, the contents,
resources, and services of the foregoing, and the privacy of Your data, including Personal
Data, should be directed to the applicable agents and representatives in the manner and
the means laid forth below. All communications must be performed by e-mail at:
support@mybounceback.com